Heineken Experience

The world famous Heineken® Brewery opened in 1867, but 2018 is also a ‘dam good year for beer in the heart of Amsterdam. Dive into what's now an immersive attraction in the old brewery, complete with samples. For beer fans this is a mecca. Arrive thirsty.
This 90-minute self-guided journey through the world of Heineken® is a brilliantly boozy experience guaranteed to get you giddy on its heritage, history, and of course, hops.
Did you know that this globally-renowned beer is made from just four natural ingredients?
Find out exactly what goes into the Heineken® brewing process, and see how sponsors like Formula 1, the UEFA Champions League and the Rugby World Cup are all championing the brand in exciting ways.
Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle) will get everyone laughing, and with the Heineken Experience App you can enhance your visit with additional audio content.
Of course, the essentials are covered here as well, including a beer tasting session plus more free samples in the bar. You'll come away not only understanding, but also speaking the international language of Pilsnerese .