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Your Experience

Take an interactive, self-guided tour of the former Heineken Brewery, which has now been transformed into a world-class museum. Learn all about the Heineken family that created the famous brand, see how the brand's logo has been developed over the years and follow the brewing process. Beer experts will lead you through every step - from collecting water to bottling the beer.

Learn about the 4 natural ingredients that constitute the brand’s draft beer, and discover the brand’s sponsorship activities with the UEFA Champions League, Formula 1, and the Rugby World Cup. You’ll come across various innovative exhibits (such as the one that encapsulates the daily life of a beer bottle) and be amused. To enhance your visit with more audio content, you can download and use the Heineken Experience App.

At the end of your tour (which would roughly last 90 minutes), you can raise a couple of glasses (of beer/soft drink) with your friends as well as the crew and gulp them down. The crew will also be more than happy to give you insider stories about the city of Amsterdam while you’re at it!

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Kulturellt

75%

Original

55%

Turism

45%

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